Privacy Policy

The protection of your personal data and your feeling of security when visiting our website is an important concern for us. We process the personal data collected when you visit our website in accordance with the statutory provisions, in particular the EU Data Protection General Regulation (EU-GDPR) and the German Federal Data Protection Act ­(FDPA/BDSG).

Our websites may contain links to websites of other providers to which this data protection notice does not extend. Despite the greatest care in selecting links to other providers, we cannot assume any responsibility or liability for the content and data security of these providers' websites.

II. Server Log Files and Cookies

(1) When you visit our web pages, our web servers store so-called server log files and we use cookies: technically necessary cookies (e.g. customer login) are set without being asked according to applicable law, other cookies (e.g. for tracking) are only set with your consent. A cookie is a small text file that is stored on your computer by the operator of a website. Cookies are primarily used to make your visit to the website more convenient, safer and faster.

You have the option of deleting cookies in your browser and ­changing your browser settings ­so that cookies are blocked if necessary or are ­only permitted ­after individual approval. If you block the storage of cookies, you may not be able to use this or another website to its full extent. 

(2) When you visit our web pages, our web servers store the following so-called server log files by default: the IP address of your PC and the date and time of your request, the type of your Internet browser and the operating system of your PC as well as the page from which you visit us. This is necessary in order to guarantee you a technically reliable operation. Any further personal reference based on this data is not established and is not intended. In the event of illegal use, we reserve the right to check the data for legal prosecution. 

(3) On our websites we use the embedding of videos from youtube.com (USA). These videos are embedded using the YouTube mode with enhanced privacy mode. According to YouTube, in this mode, cookies are set on your computer, and personally identifiable information is stored to play embedded videos. To retrieve and transmit the video, your IP address is transmitted to YouTube as a service of Google (USA). The international data transfer is secured by the service provider's registration with the EU-US Data Privacy Framework.

YouTube sets cookies when you click on the YouTube video player and navigate directly to the YouTube website. Because these cookies are set by YouTube, we have no direct control over their use. Read more on the YouTube video embedding information page. For more information from YouTube, please read the YouTube Privacy Policy (Google): https://policies.google.com/privacy?hl=en

(4) On our websites, we use LinkedIn Insight Tags from LinkedIn Ireland Unlimited Company for our advertising campaigns on LinkedIn, which you can enable or disable at the top of this page using the ‘Edit Privacy settings’ button. The aim is to measure the quantitative success of our advertisements on LinkedIn (clicks), i.e. how many users click on our advertisements to access our website and how many people actually end up there. This may also involve the transfer of information abroad. Any transfer of data abroad is secured by standard contractual clauses of the EU Commission.

The following information is transmitted to LinkedIn: URL, referrer URL, IP address, device and browser properties (user agent) and timestamp. This data is encrypted, IP addresses are shortened or hashed within 7 days, and the data is deleted within 180 days. LinkedIn does not share any personal data with us but only provides reports on the website audience and ad performance.

(5) Our websites are hosted by Hubspot in Germany and also have functions with international transfer, including servers in the USA. Further, we use Hubspot for visitor analysis, which you can switch on or off for yourself at the top of this page by clicking the "Edit Privacy Settings". Hubspot is a company in the USA with a branch in Germany. Visitor analysis is used to gather information about the behaviour of visitors (tracking) to the website in order to improve their user experience. HubSpot uses cookies and the information collected includes IP address, geographical location, browser type, length of visit and pages viewed.

In addition, Hubspot functions are used for downloading marketing documents (e.g. white papers), contact forms and newsletters. The functions can be used independently by entering your email address and other details. The data is processed for the respective function. When subscribing to newsletters, the email address, name, date and time of registration as well as the date and time of the confirmation email (double opt-in procedure) are stored for the purpose of sending and verification. You can cancel the receipt of the newsletter at any time.

Information collected by Hubspot is stored on servers of Hubspot's service providers (Amazon AWS and Google Cloud with data centres in Germany). A foreign transfer of personal data to the USA and e.g. for support worldwide is secured by the service provider's registration with the EU-US Data Privacy Framework and EU standard contractual clauses. By activating the function, you agree to its use in accordance with the data protection notice.

Further information can be found in the HubSpot privacy policy: https://knowledge.hubspot.com/de/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser and on their cookies in the HubSpot knowledge base: https://knowledge.hubspot.com/de/privacy-and-consent/what-cookies-does-hubspot-set-in-a-visitor-s-browser

 (6) Other personal data is not collected when you visit our websites, unless you voluntarily provide information, e.g. your name, address, telephone number or e-mail address, as part of registration, application for certain services, for a survey or receipt of company and product-related information, participation in a competition or to implement a contract. The personal data that you voluntarily provide will be stored and used for the purposes stated in each case. 

 

III. Lawfulness of processing & purpose, recipients, storage period